But before we dive into our holiday prep, I wanted to address a few things:
🗓️ Why Plan Early?
Are you still thinking, “But Chelsea, the holidays are still so far away?!”
I’m sure you’ve heard the saying, “the early bird catches the worm”. This saying is never more true than when talking about your holiday email marketing.
Early preparation is crucial if you want to maximize your marketing impact. As spending is
predicted to remain strong in 2024, it's essential to have the who, what, why and when of your marketing in place well before the holiday rush begins.
Proactive planning will enable you to capitalize on peak shopping periods and drive your sales performance. A significant portion of consumer spending occurs between Black Friday and Cyber Monday, so you need to
have your proverbial ducks in a row well before then to capitalize on the increased holiday spending.
🤔 Essential Stats to Consider
In 2023, 58% of shoppers discovered
BFCM deals through retailer emails, emphasizing the importance of timely and targeted email marketing. Don’t underestimate the power of email during this time of year.
Businesses that set clear and measurable goals for their holiday campaigns can see a significant boost in their return on investment (ROI). In fact, clear goal setting can increase marketing ROI by up to 30%. Setting goals helps ensure that every marketing effort aligns with your desired outcomes.
A substantial portion of holiday sales occurs even before the major shopping events. In
2023, 44% of US consumers planned to shop during pre-holiday sales periods. This trend suggests that starting your holiday promotions early can capture these early-bird shoppers, ensuring you don’t miss out on a sizable portion of potential revenue.
👣 Next Steps
In the next part of this series, we'll discuss the Plan and Strategize, and Build and Optimize sections of the checklist, so stay tuned to ensure your business is fully prepared to thrive this holiday season!
