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Hi there friend,

We’ve reached the third and final part of our holiday marketing series–phew! Thanks for stickin’ with me—you’re simply the best 🥰. I hope you feel a little more confident and a little less stressed about the impending holiday season as you tick off items on your checklist. I know you’re going to rock it!

Today, I want to focus on the types of emails you can send in the days leading up to BFCM so your deals are not lost in the sea of offers your customers will be receiving in their inbox.

You can start emailing about your Black Friday, Small Business Saturday, and Cyber Monday deals up to two weeks in advance to build excitement and ensure your customers are ready to shop. (Be sure to plan everything out using your nifty content calendar from last week’s email. 😉)

Here are a few campaigns you can consider leading up to the big shopping days:

😶‍🌫️ Pique their interest with teaser emails

Send a teaser campaign to build hype. These emails will grab your audience's attention, pique their curiosity, and build anticipation, leaving your audience eagerly waiting for the day your deals drop. You can send one email a week before, and another the day before.

Your teaser email can contain partial details, such as showing the categories or types of items that will be discounted, but not the exact discount. Consider phrases like, "Get Ready for the Biggest Sale of the Year!" to create excitement without giving away too much.

Check out this awesome example:

Tease your Cyber Monday deals right after Black Friday ends. Use email automation to segment your audience based on their Black Friday behavior: if they didn't purchase, offer a special Cyber Monday deal.

Consider a subject line like, "Missed out on Black Friday? Don’t Worry, Cyber Monday is Here!"

Complement your email teasers with social media posts to engage your audience across platforms. Entice your social media followers to sign up for your email list by stating that your email subscribers will be the first to access your deals. This cross-channel strategy ensures that your customers are fully engaged with your brand in the days leading up to the sale.

⏰ Build anticipation with countdown emails

In the week leading up to Black Friday, use countdown emails to remind your customers how close the sale is. These emails create a sense of urgency and anticipation. 

Include a countdown timer or send daily reminders: "Only 3 Days Until the Big Sale!" Make sure the emails emphasize that the deals will only be for a limited time to add urgency.

Take a look at this great example:

💖 Make Your VIPs feel special with early access offers

I love this one. Reward your loyal customers with VIP early access to your sale before it goes public. Send a special email announcing their exclusive advantage, allowing them to shop the deals 24 or 48 hours ahead. 

Consider a subject line like, “Because You’re a VIP: Early Access to Our Black Friday Sale!” 

I love this example from Ray Ban! 👨‍🍳💋

This Week’s Challenge

It’s September 12, which means you should be wrapping up your analysis of last year’s campaign performance. What have you learned? Have you been able to pinpoint what led to your successes? What could have been improved? Keep digging and don’t forget to perform a competitor analysis!

Start looking forward to September 16–30. This time is all about setting your goals (SMART ones to be specific!) and determining your budget and other needs. And don’t worry, I’ll be checking in on your progress over the next few months. Until then, keep up the incredible preparation work!

What did you think of this email?

❤️❤️❤️ Loved it. Can't wait to get the next one.

💔 I didn't really care for it.

A Faster Way to Emoji

Keyboard shortcuts are indispensable tools that help everyone navigate their digital environments with speed and ease. Now you can use one more keyboard shortcut to add some personality and fun to your AWeber emails and landing pages with ease: introducing the inline emoji-picker.

Simply type ‘:’ and begin your search, the inline picker will refine based on your text. Choose your emoji and that’s it, it’s that easy!

Watch how I easily added emojis to this email!

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And a partridge in a pear tree,  

- Chelsea H. and the rest of the AWeber team