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Hi there friend,

Gonna be vulnerable here: I struggled with acne for years. I knew I could tame and heal my breakouts–I just needed to find the products and routines that worked for my skin. Easy, right? Absolutely not, but it was ultimately worth it.

Well-known, tried-and-true acne brands caused more harm than good (*cough* Proactive *cough*), fancy-shmancy treatments with “holy grail” ingredients were well outside my budget, and some products seemed to work at the outset only to stop working after just a few weeks.

Despite feeling overwhelmed and disheartened, I kept trying. I finally found the skincare brand that worked wonders for me (✨Hallelujah✨) and have been enjoying clear skin ever since. 

The world of social media marketing can elicit the same feelings of overwhelm and dismay, if not more so. There are so many platforms to consider, and so many different content types to try. And despite following advice and best practices, finding “success” on social media as a business owner still feels like a chaotic gamble.

There is obviously so much we could discuss when it comes to social media marketing, but today I want to focus on helping you find the ideal platform(s) to market your business. You don’t have to be on every platform. Instead, you can focus on the ones that make most sense for your business.

Use this simple guide to help you choose which social media platforms you should try:

1. Find Your Audience: First things first, where are your customers hanging out online? Understanding your audience’s preferences is crucial to choosing the right platforms. Start by identifying where your customers spend their time online. Are they scrolling through Instagram, networking on LinkedIn, or watching videos on YouTube?

2. Define Your Goals: Think about what you want to achieve with social media. Are you looking to build brand awareness, drive website traffic, or boost sales? Your goals will help determine the best platforms to focus on.

3. Learn From Competitors: Check out where your competitors are active and thriving. If they’re getting good engagement on a particular platform, it might be worth exploring that one too. It’s a great way to gauge where your audience is likely to be active. 

4. Get to Know Each Platform’s Strengths: Instagram and Pinterest are perfect for eye-catching visuals, Facebook is great for community building, LinkedIn is ideal for B2B connections, and TikTok is fantastic for short, engaging videos. Choose platforms that align with your content style and business objectives. 

5. Experiment and Analyze: Don’t be afraid to try different platforms and see what works best. Track your engagement, traffic, and conversions to see where you’re getting the best results. It’s all about finding where you can connect most effectively with your audience.

We wanted to start re-engaging our audience on Instagram and start reaching new people. I did a little research and learned that (at that time) Reels were what really helped boost overall visibility and reach on the platform. So, I began filming content, and we started reaching hundreds of new accounts, and have gained over 1,000 new followers!

Quick Tips to Get You Started:

• Instagram: Showcase your products and behind-the-scenes moments.
• Pinterest: Share creative, inspiring and actionable pins
• Facebook: Build a community and share updates and get people engaged.
• LinkedIn: Network with other professionals and share industry insights.
• X: Provide real-time, thought-provoking updates and customer support.
• TikTok: Create fun, short videos to engage your audience.

There is way more we could go into with social media marketing. My hope is that this newsletter serves as a good starting point, a diving board to get you to jump in and make a splash. Social media has so much potential for growing your business.

Interested in deeper dives into social media marketing? Let us know by replying to this email!

This Week’s Challenge 

Pick one social media platform you aren’t using (or have never used) and start experimenting! New to Instagram? Create an account and post a carousel! Ready to film your first TikTok? Get yourself a ring light and start dancing. 

Choose a platform then dig in and post regularly, engage with your audience, and track your results. See how it goes and adjust your strategy as needed. 

Remember, you don’t need to be on every platform—just the ones that work best for you and your audience. We can’t wait to see how you shine on social media!

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