Login

Hi,

Imagine knowing exactly what will resonate with your audience before hitting “send” to your whole list. If you’re taking advantage of split testing, you can! And now it’s even easier to optimize your email strategy and boost results.

By sending different versions to small groups of subscribers and analyzing the results, you can choose the winning approach before sending to your full list. This data-driven strategy ensures you get the highest open rates, clicks, and engagement with every single send.

Setting up a split test is simple:

1. Create two or more variations of your email
2. Choose the percentage of your list to receive each version
3. Send the variations
4. Watch the results before picking a winner

Here are three split tests you can run today

1. Subject Line Test

Your subject line is the gateway to your email. Test different styles—such as curiosity vs. urgency—to see which grabs more attention. For example, compare “Last Chance: Sale Ends Tonight” with “You’re Going to Love This Deal.”

2. Call-to-Action (CTA) Placement

Do your subscribers respond better to a CTA at the top of the email or after reading more context? Test placement and wording to find the sweet spot that drives clicks. Or even test a button versus a text link. 

3. Copy Layout or Visuals

Test a text-heavy email against one with bold visuals or compare a single-column layout with a multi-column design. You might discover your audience prefers a specific format that enhances readability and engagement.

Why You’ll Love Split Testing

• Boosts Engagement: Ensure every email has the best chance of success by sending the version your audience prefers.
• Data-Driven Decisions: Take the guesswork out of your email strategy with real results to guide your choices.
• Tailored to Your Audience: Learn what resonates most with your subscribers and build stronger connections.

Your audience is unique, and split testing lets you adapt to their preferences with precision. Whether you’re fine-tuning subject lines or experimenting with design and calls to action, split tests provide the insights you need to maximize results every time you hit "send."

Automations are about to get even better!

AWeber is introducing an updated automation builder featuring split branching to personalize your audience’s journey based on their actions and interests. We’re inviting you to join the beta program and be among the first to experience these enhancements and provide feedback.

What did you think of this email?

❤️❤️❤️ Loved it. Can't wait to get the next one.

💔 I didn't really care for it.

Did You Know?

Every AWeber account comes packed with powerful features to keep your email marketing smooth and stress-free:

• Automatic link validation, so you never have to worry about broken links.
• Auto-correct feature catches web form sign-up typos, helping you keep every subscriber.
• Fast content creation with writing and subject line assistants.
• Canva built into email and landing page editors to create beautiful content faster.
• 350+ direct integrations, so you can connect to all the tools you already love.
• And when you need help, our friendly, in-house experts are available 24/7!