Have A Birthday Campaign? Don't Make This Mistake!

Published: Thu, 05/02/13

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Are Your Birthday Emails Missing The Mark?
 
 
Imagine this: It's your birthday. You check your email and see a message from your bank. "Happy Birthday from Capital One 360!" says the subject line.

While it was a nice thought from Capital One, their birthday email got a couple of things wrong. If you're launching a birthday campaign, learn from this big brand's mistakes.

Lessons Learned
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