In the next 6 days, all email campaigns need to take this step.

Yahoo accounts are closing - specifically, those that haven't been logged into for 12 months. If their owners don't reclaim them, Yahoo will release them for the public to claim instead.

If those email addresses are on your list, they won't be valid.

Take Steps To Clean Your List Before July 15  >>

It's the last-minute sales pitch: "Wait! Don't go! Don't leave without signing up!"

And it often shows up on sign up forms - that pop up in a new window when you try to leave a website.

If you've encountered the needy exit pop up, you already know how annoying it is. Here's why you shouldn't use this tactic on your own list, and what you can do instead.


But Wait, Don't Go! >>