Email's an effective way to market. But what makes an actual campaign effective? Here's a hint: It's not how big your list is or what time of day you send your emails.

Two research firms surveyed small, medium and large businesses about their email marketing to determine the most effective tactics for a good email campaign.

The two most important components they found? Relevant and compelling content and segmenting lists to target that content.

Two Steps To Boost Your Campaign >>