With over 400 million users worldwide, there's a pretty big chance many of the subscribers on your email list read your newsletters in Gmail.
Just like it's a good idea to optimize your emails for people reading them on mobile devices, optimizing your emails for specific clients can help you stand out in the inbox.
With the new tabs in Gmail inboxes, it's more important than ever to make your emails attractive. Let's talk about how to tailor your emails to make a better experience for those subscribers.
