Are You Ready for Mobile Marketing?

Published: Thu, 04/24/14

Hi

Mobile matters:

Litmus reports that more than half of people read email on a mobile device.
Shop.org reports that among U.S. smartphone users, approximately half have consulted their smartphones when looking for a product or service.
And about one-third of people ages 18-55 have purchased a product on their smartphone.

If you're like most people we talk to, you know mobile matters, but you aren't sure how to use it to grow your business.

So today, we have two pieces that can help you figure out how to get started in mobile now and what you can add to your mobile strategy later.

What Mobile Marketing Strategy Is Right For You? Use This to Find Out

Are you wondering if mobile marketing is right for you, or how to get started with it?

This Mobile Marketing Decision Tree can help you choose which mobile marketing tactics are best for your business.

What Mobile Marketing Experts Say About Growing Your Business

What does it mean to "do" mobile marketing?

What benefits will your business get from mobile?

We recently discussed these and other mobile marketing questions with with three mobile pros: Tim Hayden, Kim Dushinski and Chris Brisson.

They shared their advice on the most important mobile marketing strategies and what you should work on for the future.

For highlights of their wisdom, complete with a rap parody, check out the recap.

P.S. do you know another small business owner or marketer who needs help growing their business? Forward this email to them. Thanks!

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