Canada's new spam law, better known as CASL, is set to take effect on July 1, 2014. Similar to CAN-SPAM here in the U.S., Canada's upcoming legislation is a way for regulators to help consumers dodge unwanted and unsolicited emails. The good news is AWeber customers need not worry. Here's a quick overview...

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What is your reason for sending emails? To get subscribers, to get customers, to make sales to previous customers? Whatever your goal is, you're always looking for your recipients to DO something. So you include a call to action (CTA). Your CTA is what drives someone to do what you want them to do. If you're not confident in your CTA, there is a quick fix for you!

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