6-minute read or how long it takes to listen to Bohemian Rhapsody by Queen
How do I get my subscribers to open this? How do I get them to take action? Did they even *see* me in their inbox?
If you’ve ever asked yourself one of these questions, now you can get answers.
By following some basic rules of copywriting, you can dramatically increase your email engagement and get subscribers to take action.
Here are a few best practices you can start using in your email copy right away.
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Highlight your sign up form.
Is your email sign up form buried in the footer or sidebar of your website? Make it more visible. Use an exit-intent or time-delayed pop up form so your website visitors can’t miss it.
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