10-minute read or how long it takes to feel the effects of a cup of coffee, according to scientists
293+ billion. That’s the estimated total number of business and consumer emails that will be sent per day in 2019. Talk about steep competition in the inbox.
But there are certain marketers whose messages rise above the rest. They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment).
So how do these experts do it? To find out, we reached out to some of today's best marketers.
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Write shorter emails.
The average length of an email is 434 words, which takes approximately 3 minutes to read. With people receiving more emails than ever before, your audience may be more
likely to engage with shorter emails than longer ones.
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