12-minute read or how long people applauded at the 2012 Cannes Film Festival when the movie The Artist ended
You can’t assume you know what type of email your audience will like. You have to be certain.
And there’s a foolproof way to find out — email A/B testing. With email A/B testing, your team can gather data-backed proof of what resonates with your audience and what sparks their interest.
Here’s how to start A/B testing your emails.
|
Answer your subscribers’ most common questions.
Do your subscribers ask you certain questions again and again? Write an email that answers one of these questions. You could add this message to your automated welcome series or send it as a newsletter.
|
