This marketer got 35% more people to open his email
Published: Thu, 08/01/19
2-MINUTE READ
John Oszajca, founder of Music Marketing Manifesto, has been capitalizing the first letter of his email subject lines for years. Yet, he wondered whether this was giving him the highest opens and clicks possible.
So he used a simple tactic to find out. The result? He increased his open rates by 35% . . .
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Not only will your subscribers appreciate the interaction and engagement, but their feedback will be invaluable to your business. You can use the info to write your next email, create content, correctly position your service or product, and/or develop all-new products.
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Most people misuse this important part of an email. Take advantage of it, and you’ll get more people to read your messages.
| A buyer persona is a fictional person who represents your ideal customer. All successful marketers use one. Do you?
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