Do your emails contain R.O.T.?
Published: Thu, 09/05/19
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6-MINUTE READ
Have you ever read an email that was truly disappointing? Maybe the content was stale or it was full of information you already read elsewhere?
That’s called R.O.T., according to Jill Fanslau, AWeber’s Content Marketing Manager. “R.O.T. is redundant, outdated, or trivial information,” she said on a recent episode of SEMRush’s Marketing Scoop podcast. R.O.T. is content someone could easily find on Google. It’s information that’s not useful to your reader — and leaves them wondering why they joined your email list in the first place.
Find out how to avoid R.O.T. when sending your own emails, as well as more tips on how to provide valuable, must-open content in every single message. |
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Bonus tip
Spend as much time crafting your subject lines as you do the copy inside your email. The reason: 35% of email recipients admit to opening an email based on the subject line alone.
(Not sure how to write a must-open subject line? Here are 51 subject line ideas for you to swipe.)
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Have a question? Ask our team below. We may feature it in an upcoming blog post or video.
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You’re not a spammer — but your emails can still land in the spam folder. Get out once and for all.
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Three ways to get in touch with us.
At AWeber, we strive to have the best customer service in the industry, period. That’s why you can contact our friendly email experts via chat, email, or phone. Pick the option that works best for you!
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Live Customer Solutions
1-877-AWEBER-1 (US) +1 215-825-2196 (International) Phone: Monday-Friday 8AM-8PM ET Live chat/email: 24 hours a day, 7 days a week. 
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