Are you only split testing subject lines?

Published: Thu, 09/12/19

6 email split tests you can set up in 1 minute

2-MINUTE READ

Split tests help you discover what content your subscribers prefer and send messages that get more opens, clicks, and sales.

But too often, people only focus on subject line split testing to boost open rates. They rarely split test the content inside their emails.

This is a big mistake. A high open rate doesn’t matter if subscribers don’t read your content and take action.

These 6 quick split tests have nothing to do with subject lines. And they can lead to insanely big results.

Testing 1, 2, 3

FWD this to a friend and open their eyes to the many possibilities of split testing!

Bonus tip

Is your audience more likely to click on a blue, red, or green button? Split test the color of your call-to-action button to find out. It could increase your click-through rates!


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Reason #78 to try AWeber

Many email marketing platforms limit what you can split test. With AWeber, you can split test nearly every aspect of your emails — subject lines, send times, copy, templates, buttons, and more! This gives you the power to optimize your email strategy and send truly engaging messages.

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