Get ready for Black Friday with these 7 tips
Published: Thu, 10/17/19
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4-MINUTE READ
Online retailers earned a record $6.22 billion on Black Friday in 2018, according to Adobe Analytics. That’s an increase of nearly 23.6% from the prior year!
A Black Friday email campaign is a great way to cash in on all this spending. However, with thousands of Black Friday emails to compete against, it can be difficult to get your audience’s attention.
With these 7 email campaign tactics, you’ll stand out inside the inbox.
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Bonus tip
A/B test your email design.
Will your email get more clicks if you use images or no images? Does your audience prefer call-to-action buttons or links? A/B test your emails to find out. It could increase your
click-through rates!
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