This underused tactic will transform skeptics into customers
Published: Thu, 02/27/20
1-MINUTE READ
Businesses battle to appear on page 1 of Google search results. Their goal: Get consumers to visit their website and buy.
But ranking in Google search results isn't enough. Your website traffic won't convert if people don't trust you.
Lee Odden — international speaker, B2B marketing strategist, and CEO of digital marketing agency Top Rank Marketing — joined AWeber’s FWD: Thinking Show to explain how to earn trust and website traffic with an underused tactic.
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Results from last week’s
FWD: Thinking newsletter poll |
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![](https://hostedimages-cdn.aweber-static.com/OTE=/original/4bca4d2ef39545579e8d59a7431a2fd9.png)
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