What’s more likely to reach the inbox — plain-text or HTML emails?
Published: Thu, 04/09/20
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4-MINUTE READ
Has a marketing “expert” told you plain-text emails hit the inbox more often than HTML emails? Or that plain-text emails have a 100% deliverability rate?
If so, they’re lying or misinformed. |
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Bonus tip
Use padding on landing pages and emails. Separate text and images with white space. This will make it easier for your audience to read your content. Plus, it can increase your conversion rates.
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