These 6 split tests deliver big results

Published: Thu, 09/27/18

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2-minute read or the time it takes to brush your teeth.

6 Email Split Tests You Can Set Up in 1 Minute

Split tests help you discover what content your subscribers prefer and send messages that get more opens, clicks, and sales.

But too often, people focus almost exclusively on subject line split testing. They optimize their subject lines and boost open rates. However, they rarely split test the content inside their emails.

This is a big mistake. After all, a high open rate doesn’t matter if subscribers don’t read the content inside your email and take action.

These 6 split tests have nothing to do with subject lines. And they can lead to insanely big results.

Testing 1, 2, 3

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Bonus tip

Is your audience more likely to click on a blue, red, or green button? Split test the color of your call-to-action button to find out. It could increase your click-through rates!


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Learn the ins and outs of split testing your emails. Plus, avoid common mistakes that could wreck your findings.

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Reason #78 to try AWeber

Many email marketing platforms limit what you can split test. Take Constant Contact and ConvertKit. They only allow you to split test subject lines.

With AWeber, you can split test nearly every aspect of your emails — subject lines, send times, copy, templates, buttons, and more! This gives you the power to optimize your email strategy and send truly engaging messages.

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