Should you capitalize your subject lines?
Published: Thu, 10/25/18
2-minute read or the time it takes to watch a commercial break John Oszajca wanted to know. He’s the founder of Music Marketing Manifesto, an online consulting business that teaches musicians how to sell and promote their music. Oszajca has been capitalizing the first letter of his email subject lines for years. Yet, he wondered whether this was giving him the highest opens and clicks
possible. So he used a simple tactic to find out . . . |
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