Should you capitalize your subject lines?

Published: Thu, 10/25/18

2-minute read or the time it takes to watch a commercial break

S hould You Capitalize Your Email Subject Lines?

John Oszajca wanted to know. He’s the founder of Music Marketing Manifesto, an online consulting business that teaches musicians how to sell and promote their music.

Oszajca has been capitalizing the first letter of his email subject lines for years. Yet, he wondered whether this was giving him the highest opens and clicks possible.

So he used a simple tactic to find out . . .

FWD this to a friend who wants to write amazing subject lines.

Bonus tip

Find out as much information about your readers as possible. What do they want or need from you?

Not only will your subscribers appreciate the interaction and engagement, but their feedback will be invaluable to your business. You can use the info to write your next email, create content, correctly position your service or product, and/or develop all-new products.

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How to Create a Buyer Persona in 5 Simple Steps

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