The 3 email rules you must follow this holiday season

Published: Thu, 11/22/18

4-minute read or the time it takes to listen to your favorite song

The 3 Email Rules You Must Follow This Holiday Season

Plan to send emails this holiday marketing season?

Stay off your subscribers’ naughty list by following these 3 email rules.

They’ll help you reduce unsubscribes, increase your sales, and get the right message into the right person’s hands.

FWD this to a person you are thankful for

Bonus tip

Add alternative text to email images. Many email services disable images and some users choose to turn off images. Alt text is a short description that replaces the image if it doesn't appear. (AWeber’s Drag-and-Drop Editor has alt text fields you can fill out.)

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3-minute read

Discover the best time to send emails to your subscribers. Use this knowledge to boost open rates and drive results.

Learn more

1-minute read

AWeber’s 2018 Holiday GIF Guide is here! Use these animated GIFs in Black Friday or Cyber Monday emails, a holiday newsletter, or a New Year’s sale message.

Unwrap my GIFs

Reason #9 to try AWeber

We take care of bounced email addresses for you.

AWeber automatically unsubscribes email addresses that bounce 3 times in 60 days. (A "bounce" is when a message can’t be delivered to an email address.) This can improve your deliverability rates. Many other email marketing platforms, like Constant Contact, don’t have auto-bounce unsubscribe.

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