Emojis? Subject lines? Email length?
Published: Thu, 01/10/19
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7-minute read or the time it takes to bake a cake in an instant pot.
Nearly every business with an email marketing strategy wonders how to write the perfect email. They question the length of their emails. (Short or long?) They wonder how they can get more people to open their emails. (Should I capitalize my subject lines or not?) And they debate even the little things. (Emojis or no emojis?)
And there isn’t a simple answer to these questions — until now.
With the help of AWeber’s data scientist, we analyzed 1,000 emails from 100 of today’s top marketers. Our goal? Gather email marketing statistics that will answer these questions.
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Keep your email design simple.
Don't overwhelm your subscribers with too many images, colors, or fonts. Cluttered design can take away attention from your content and call to action.
Instead, choose a simple email template and stick to it. Add your logo, and use 1 or 2 of your brand colors for headlines and call-to-action buttons. Use images only when they're relevant.
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Have a question? Ask our team below. We may feature it in an upcoming blog post or video.
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We asked the social media marketing experts at Sendible to answer 12 common questions.
| You don’t need to be a designer to incorporate these ideas into your next message!
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Your emails will look great on phones!
If your emails aren't mobile-optimized, your subscribers might receive a message with hard-to-read text, images, and buttons.
That’s why AWeber's team of designers built over 700 mobile-responsive email templates. You can choose from multiple color schemes, layouts, and designs. Just add your content and hit send.
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