The 5 most common subject line mistakes

Published: Thu, 01/24/19

6-minute read or the time it takes to get to the top of the Eiffel Tower in an elevator

Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy."

Your email subject line is a lot like an advertisement headline. If you don't get it right, subscribers might not open your email.

And if you make one of these fatal errors, the stakes are even higher. Your subscriber might send your email to the spam folder.

Are you committing a fatal subject line sin? Find out now.

Motivational quote

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Peter Drucker

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