The 3 best copywriting formulas for your emails
Published: Thu, 02/28/19
6-minute read or the average time a person will focus on a digital task before getting distracted by their inbox
Wouldn’t it be nice to have a recipe to follow when it came to writing your emails? A recipe that not only sparks interest among your subscribers, but also encourages them to complete a call-to-action?
You can! Many marketers use copywriting formulas, which are proven structures to help you write more effective copy faster.
Take a look at 3 tried-and-true copywriting formulas that are perfect for email marketing.
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Break up your email copy into short, easy-to-read chunks. Long blocks of text are difficult to read on a smartphone, because they force the reader to scroll and scroll and scroll.
So how short should your paragraphs be? Shoot for 3 sentences max.
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![](https://hostedimages-cdn.aweber-static.com/OTE=/original/4bca4d2ef39545579e8d59a7431a2fd9.png)
Have a question? Ask our team below. We may feature it in an upcoming blog post or video.
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Three ways to get in touch with us.
At AWeber, we strive to have the best customer service in the industry, period. That’s why you can contact our friendly email experts via chat, email, or phone. Pick the option that works best for you!
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