6-minute read or the average time a person will focus on a digital task before getting distracted by their inbox
Wouldn’t it be nice to have a recipe to follow when it came to writing your emails? A recipe that not only sparks interest among your subscribers, but also encourages them to complete a call-to-action?
You can! Many marketers use copywriting formulas, which are proven structures to help you write more effective copy faster.
Take a look at 3 tried-and-true copywriting formulas that are perfect for email marketing.
|
Break up your email copy into short, easy-to-read chunks. Long blocks of text are difficult to read on a smartphone, because they force the reader to scroll and scroll and scroll.
So how short should your paragraphs be? Shoot for 3 sentences max.
|
