1 small change to get better open rates

Published: Thu, 03/07/19

3-minute read or the average time you spend in a fast food drive-thru

Less than three seconds.

That’s the average amount of time you have to capture a subscriber's attention in his or her crowded inbox. Talk about a short window.

So what's an easy way to make an impact and stand out? Include an email preheader in each message you send.

Inspirational quote

“People don’t buy what you do. They buy why you do it.”

Simon Sinek, author of Start With Why

Have a question? Ask our team below. We may feature it in an upcoming blog post or video.

Send better emails and save time with AWeber's latest features.

Find out how verbs like “view,” “see,” and “watch” can encourage more subscribers to take action.

Treat your subscribers like unique people.

Apply tags — a.k.a. labels — to group subscribers based on their interests, what emails they read, or even their birthdays!

Then, send personal content to people with the same tag to increase your email opens and clicks.