Set a timer! 1 minute to better emails ⏰
Published: Thu, 02/11/21
You can learn a lot from people based on what they open, click and engage with.
That's why split testing is such an important part of the email marketing process.
But if you're only split testing your subject lines, you're missing out on a huge opportunity to better understand your audience.
|
Quick tip
Keep your email design simple.
Don't overwhelm your subscribers with too many images, colors, or fonts. Cluttered design can take away attention from your content and call to action.
Instead, choose a simple email template and stick to it. Add your logo, and use 1 or 2 of your brand colors for headlines and call-to-action buttons. Use images only when they're relevant. |
|
![](https://hostedimages-cdn.aweber-static.com/OTE=/original/4bca4d2ef39545579e8d59a7431a2fd9.png)
Have a question? Ask our team below. We may feature it in an upcoming blog post or video.
|
|
Send to a smaller group of subscribers for more engagement, conversions and revenue.
|
Your emails will look great on phones!
If your emails aren't mobile-optimized, your subscribers might receive a message with hard-to-read text, images, and buttons. That’s why AWeber's team of designers built over 700 mobile-responsive email templates. You can choose from multiple color schemes, layouts, and designs. Just add your content and hit send. |