Why your call to action isn't working
Published: Thu, 02/18/21
Want to grow your email list? Or get more clicks in your emails?
It might be time to think about your call to action (CTA) copy.
While it's common to see phrases like "submit" or "sign up" on CTA buttons, they may not be doing much for your engagement.
That's why we pulled together 20 unique phrases you can test on your own buttons.
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Bonus tip
Write the way you speak.
Forget about rigid grammar rules and fancy language. You don't need to be Hemingway to write inspiring copy. But you do need to understand who you're writing to and how you can help them.
People respond to relatable copy. |
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![](https://hostedimages-cdn.aweber-static.com/OTE=/original/4bca4d2ef39545579e8d59a7431a2fd9.png)
Have a question? Ask our team below. We may feature it in an upcoming blog post or video.
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