The secret to 1,000,000 email opens
Published: Thu, 04/22/21
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A killer subject line can make or break your open rate. That's why the best marketers split test — or AB test —their subject lines.
The problem: If half of your audience receives an email with a bad subject line, then you're missing out on email opens.
But there is a simple split test strategy — used by the popular newsletter Morning Brew — to get significantly more opens. And you can do it easily, too.
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Bonus tip
Keep more existing customers.
Want to retain more customers? Entrepreneurs generally agree that email marketing is the best digital marketing channel at retaining customers and reducing churn.
This is because email marketing lets you send personalized messages, offer helpful content, engage in two-way communication and collect valuable feedback.
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Have a question? Ask our team below. We may feature it in an upcoming blog post or video.
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Tap into your existing customer base with a tailored newsletter to make sales again and again.
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Images are powerful — our brains process images 60,000x faster than text. So we made it easy to create custom marketing images.
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Design images with Canva — without leaving AWeber.
AWeber partnered with Canva — the world’s fastest growing online design platform — to give you easy-to-use design tools right at your fingertips. |
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