5 rules to send emails people actually want
Published: Thu, 04/29/21
5-MINUTE READ
What's the secret to keeping newsletter subscribers engaged week after week?
It's simple: Send content people actually want in their inboxes. Consistently.
But what do people want?
Different audiences want different things. But every addictive newsletter follows these 5 rules — and you can apply them to your own newsletter.
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Bonus Quote
"Don't use big words. They mean so little." - Oscar Wilde
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![](https://hostedimages-cdn.aweber-static.com/OTE=/original/4bca4d2ef39545579e8d59a7431a2fd9.png)
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Building a strong brand doesn't have to be a huge project. Start with your landing page.
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Learn how to create an incentive so amazing, your visitors have to sign up for your email list.
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