8 powerful words to use in your next email

Published: Thu, 06/04/20

The Most Effective Words to Use in Your Next Email

10-MINUTE READ

There’s a simple way to transform your email copy from passable to powerful — choose the right words. Effective words will inspire your subscribers to open, click, and buy.

Choosing the wrong words in your next email, on the other hand, could damage your email engagement and even annoy or insult your audience.

These 8 everyday words can have a huge impact on your email engagement. (Spoiler: We just used one of them.)

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FWD this to a friend who wants to write powerful email copy

Bonus Tip

Add alternative text to email images.

Many email services disable images and some users choose to turn off images. Alt text is a short description that replaces the image if it doesn’t appear. (AWeber’s Drag-and-Drop Editor has alt text fields you can fill out.)

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