I write a lot of the content for AWeber, these newsletters, blog posts, social media content, and our landing pages.
Anyone who writes regularly, can relate to this - It takes a lot of time and effort just coming up with the right topics. Then on top of that you have to actually write it, and rewrite it, and rewrite it some more (I’ve changed the start to this newsletter 4 times in 15 minutes).
I have a
few goals I try to accomplish with anything I write:
1 - Don’t be boring
Chris V. who writes these newsletters with me, often says “Boring is the enemy of success”. I try to take that to heart.
2- Teach you (the reader) something you may not know
With so much content out there, this is sometimes a challenge.
3 - Be engaging
Ask a question, or leave an impression that causes readers to feel like they have to respond or react.
Because of these goals (really, they’re my rules for writing engaging content), there are days where I struggle to come up with content
ideas for this newsletter and our blog.
When I do have an idea, it will then take me a few hours to write one piece of content. If you’re wondering why it takes me that long, just go back to my core writing goals. I take pride in what I write.
But if I can make writing content for all these channels quicker and easier while still achieving my goals, then I’m all for
So what have I been doing lately? I’ve been repurposing my content for other channels. Here’s how:
email into a new blog
I used to look at my newsletter content and blog content as two different strategies. Until I
wrote this email back in May. It was about how to grow your business with more and better
I thought it would make a great blog post, so I did some keyword research (which I do for all my blog posts) and found there was a good search volume for “how to get Google reviews”.
To convert the content to a blog I needed to add some more supporting content, but the core story was there. Check it out for yourself: