On the weekend I held a Q&A with one of Australia’s best marketing minds, John Dwyer (JD) at his recent 2-day
Masterclass.
He’s a guy who’s managed campaigns for folks like KFC, News Ltd., and Madura Tea. He also created a campaign that got 812,000 leads in 7 days through a magazine ad placement.
Yupp. Big numbers.
JD asked me to speak to his gang and I gladly agreed.
You see, he can
vouch for me, as I look over his own copy and help out his clients.
We riffed on the basics of direct response copywriting and what the 6 main headline types were (they’re suitable for every business).
And today, I’m letting you watch part of this session for free.
You WON'T get the Q&A with the crowd after my speech, unfortunately, but you DO get the hour long session.
You’ll discover:
- what the 6 types of headlines and ledes are
- when you should use each of these 6 headline/lead types
- why direct response is so important for generating qualified leads
- ... and more
If you find that useful, let me know!
It's also in the private Facebook group, if you want to watch it there (link below to join).
