But before we do that, I want to let you know that I'll be going camping with some old school friends as it's a long weekend here in Queensland. Snorkeling and getting bitten by bugs are all on the agenda from Saturday the 29th until Monday the 1st; back at the writing desk on Tuesday morning, all things going to
plan.
I'll be incommunicado because I won't be bringing my phone. So if you need me, speak now or forever hold your peace (until the 2nd, that is).
Now, as I was saying... let's do something radical this morning and go back to the basics.
Forget the 'thing' you do completely.
Let's start right from the very beginning. But from your client's side of
things.
Let's start with what they need or want. Looking at it this way, the 'thing' you offer comes after their needs and wants. Not before.
You can't make them buy your 'thing' if they never needed it or wanted it in the first place.
Which is why it makes so much sense to flip the whole thing around and look at it from their side first. Then you figure out how to best offer your 'thing' to fit those needs and
wants.
Doing it this way makes marketing your 'thing' a breeze, too.
Here's some quick examples:
- A house is a thing; shelter is a need; an architecturally designed home that demonstrates your wealth and good taste is a want.
- A pen is a thing; writing on paper is a need; showing off you can write in flowing cursive is a want.
- Acai bowls are a thing; nutrients are a need; eating something 'healthy' and 'new'
that doesn't make you gag is a want.
- A phone is a thing; being contactable for work is a need; being able to run your business from your smartphone anywhere in the world is a want.
Does this make sense?
Get rid of 'thing' thinking and focus on the needs and wants.
That's the good stuff. That's the stuff that people get excited about.
The 'thing' is just the way they happen to get what
they're looking for.
Don't get it the other way around.
What are some of your own "thing; need; want" examples for your business? Hit that reply button and let me know---I'd love to hear your answers and if you want some help, it's what I'm here for.
