Dear ,
For years, I'd heard that color plays a strong part in marketing.
This is in terms of marketing psychology.
Most people quickly dismiss the role of color in buying decisions. It's too esoteric and "out there" for most business owners.
What if I told you there is a science to color psychology and it all makes a lot of sense.
A marketing colleague, Nick Kolenda, breaks down how colors impact whether people might buy or not -- and after you watch the video, you'll just might be a believer regarding the impact of color in sales. At least, you'll think twice about it.
Here are a few things you'll glean from the video:
Dark Colors Look Heavy (See Image Above)
Why does that matter? Because heaviness depicts many ideas:
- Durability. Dark products look more durable (Hagtvedt, 2020).
- Pricing. Prices have abstract weight. You want them to seem light and small, so place them on white backgrounds.
- Importance. Heaviness implies importance. In one study, information seemed more important on a heavy clipboard (Ackerman, Nocera, & Bargh, 2010). Perhaps a testimonial on a dark background would “carry more weight.”
Have a great weekend!
Until next time...
And, remember, K.I.C. (Keep It Coptic).
To read Nader Anise's bio on Wikipedia, go to:
Your friend,
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has educated over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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