1. More people are using Instagram.
According to Instagram, their social media presence currently brings with it over 1 billion active users. Of those millions of people, over 500 million are on the platform on a daily basis. With that many available eyeballs, there
is no limit to the success a business can reach with a dedicated Instagram strategy.
2. Any size of business can thrive.
3. Businesses can make money directly from Instagram.
Instagram has evolved over the years to enable on-platform e-commerce sales. Today, there is a greater emphasis on making money
through product placement. The latest update is the Shop tab, which is located prominently on
Instagram’s home dock and allows users to discover and purchase from brands directly through Instagram. Instagram also offers shoppable posts, which allow businesses to add tags to the products in their photos with links that include a product description, price and the ability to “shop now,” which will lead the user to your online store.
With these services, it’s simple for a business to attract actual sales from the site. A staggering 72% of Instagram users reported purchasing products through the social media platform at least once – the results are hard to ignore.4. Stories make your business relatable.
Instagram is a
great way to show potential customers that you are more than just a faceless corporation. This can be done through many of the app’s features, but you can really make an impression with live posts and stories.
The best way to use live stories is to show behind-the-scenes insights into your company and the people who work there. Some examples are videos that show how products are made, videos of office employees interacting with each other, and live Q&A sessions between you
and your audience.
Instagram live posts are also an excellent way to build rapport, trust and credibility with followers, as well as showing that there’s a human side to your business. If consumers see you as more than an entity looking to take their money, then they may be more trusting of
your brand.
4. Stories make your
business relatable.
Instagram is a great way to show potential customers that you are more than just a faceless corporation. This can be done through many of the app’s features, but you can really make an impression with live posts and stories.
The best way to
use live stories is to show behind-the-scenes insights into your company and the people who work there. Some examples are videos that show how products are made, videos of office employees interacting with each other, and live Q&A sessions between you and your audience.
Instagram live posts are also an excellent way to build rapport, trust and credibility with followers, as well as showing that
there’s a human side to your business. If consumers see you as more than an entity looking to take their money, then they may be more trusting of your brand.
5. You can partner with influencers.
When it comes to social media, you have your regular users and then you have influencers. For those not in the know, influencers
are online celebrities who often promote a brand or product and take it into the mainstream.
A dependable influencer can bring your company’s sales to a new level through increased return on investment and access to demographics that you wouldn’t normally reach. If you use a well-known influencer, then they can publicize your company or product to millions of
followers with just a few posts.
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For reasons 6-12 and to read the rest of the article, you can go here: https://www.business.com/articles/10-reasons-to-use-instagram-for-business/
Until next time...