Dear , I remember coaching a lawyer many years ago who was just starting out and who had an office in a terrible location... and the office was UGLY! I told him, for now, you're stuck with this office and you can't hide the fact that it's ugly -- clients will visit you here. Don't hide from the flaws -- acknowledge them UP FRONT.
(From helpscout.com) Highlight strengths by admitting shortcomingsIs it ever a good idea to admit to your faults? After all, people don’t want the “real” you, right? Consumer behavior research from social psychologist Fiona Lee states that admitting shortcomings is a great way to simultaneously highlight your strengths. Lee’s study aimed to measure the effects of admitting to missteps and faults and how these actions would affect stock prices. Experimenters read one
of two fictitious company reports; both reports listed reasons why the company had performed poorly last year. - The first report placed emphasis on strategic decisions.
- The second placed emphasis on external events (e.g, the economy, the competition, etc.).
The test subjects viewed the first company far more favorably than the second. Admitting to shortcomings in areas like strategic thinking showcased that the company was still in control
despite their faults. After examining hundreds of these types of statements, Lee found that the companies who admitted to their strategic faults also had higher stock prices the following year. When blaming external forces (even if they happened to be true), companies gave skeptics a reason to view them as not having the ability to fix the problem, in addition to the
consideration that they might just be making excuses. The Bottom Line: Admitting to honest errors in judgment helps your customers understand that you are still in control of the situation and not prone to making excuses. People hate excuses. Until next time... And, remember, K.I.C. (Keep It
Coptic). To read Nader Anise's bio on Wikipedia, go to: Your friend, Nader Founder of the Coptic Chamber ABOUT NADER
ANISE For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today. Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others. Nader has educated over 25,000 business owners from all around the world on sales and marketing. To read Nader Anise's bio on Wikipedia, go to: 3 AMAZING FACTS ABOUT NADER ANISE, ESQ. FACT #1: In 2001, Nader wrote a one page press release that
generated over $2,200,000 in free national publicity. FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising." FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word. (BONUS FACT): Nader wrote a direct mail letter for a small business that created such an
overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..." Subscribe to our YouTube channel: Did you enjoy this newsletter? Please share it using one of the buttons below: |
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