Dear , You don't reveal secrets to people you don't trust, right? When you tell someone to keep things just between the two of you, you expect the other person to comply. The same idea generally applies when you buy from someone or hire someone for a particular task. There must be trust there. Want
to know how to get people to have more faith in what you say and do? Here are... Four Ways to Boost Your "Trust Factor" 1. This is obvious and straightforward: Build a track-record of being
trustworthy and dependable. When you develop a reputation of being dependable and trustworthy, it goes a long way. Word travels fast and people might even overlook some of your shortcomings because of your great reputation. 2. Under-promise and over-deliver: Shock your clients with your service. A great example that comes to mind in this someone I know personally. Let's call
him Evan. Evan handles mainly business law and real estate matters. One of Evan's Italian clients (from Italy), who owns several restaurants in South Florida, hired him to handle some of the restaurants' legal work. But because he also needed someone to be his eyes and ears locally while he was in Italy, Evan regularly visited the restaurants, checked on the managers, and relayed to the owner any problems that she anticipated. Many of the things he did were not official duties
(nor directly compensated), but he knew it gave the owner peace of mind. Of course, his overdelivering led to more trust from the client, plus some very enthusiastic referrals to other business owners. 3. Testimonials, testimonials, testimonials: There is marketing gold in getting your clients and colleagues to sing your praises. One of the best ways to convince people of your trustworthiness is having
other people, who've had experiences in dealing with you, give you kudos. If you truly appreciated how powerful testimonials are, you would spend a huge chunk of your time trying to secure them. 4. Associate yourself with trustworthy people: This is called "trust by association." If there are people in your profession or community or even your circle of friends who are
universally trusted, when you appear with them and are associated with them, your trust factor shoots up, simply "by association." Now I'm not saying you should do this as a ruse; what I mean is, if you are trustworthy to begin with, this with boost your credibility. This technique is powerful and should not be used deceptively. There are certainly other techniques, but these are at the top of the
list. Until next time... And, remember, K.I.C. (Keep
It Coptic). To read Nader Anise's bio on Wikipedia, go to: Your friend,
Nader Founder of the Coptic Chamber ABOUT NADER
ANISE For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today. Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others. Nader has educated over 25,000 business owners from all around the world on sales and marketing. To read Nader Anise's bio on Wikipedia, go to: 3 AMAZING FACTS ABOUT NADER ANISE, ESQ. FACT #1: In 2001, Nader wrote a one page press release that
generated over $2,200,000 in free national publicity. FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising." FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word. (BONUS FACT): Nader wrote a direct mail letter for a small business that created such an
overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..." Subscribe to our YouTube channel: Did you enjoy this newsletter? Please share it using one of the buttons below:
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