Dear , I read a great SHORT post by master marketer, Alen Sultanic. He addressed the ever common and so important issue of price... IT'S TOO EXPENSIVE. Here's what he wrote: __________ "When someone hits you with "Your _________ is
too expensive"...
Just reply with:
"Curious, expensive compared to what?" -> this opens the door to how it's being compared which allows you to readjust the comparison, thus making the product actually a great deal.
Note: The word "curious" is key and a must, you can also use "wondering" or "that's interesting".
These are known as subconscious softeners. They give the subconscious a reason as to why you're asking so it's not defensive, and it makes it easy to open that door.
Example: X is expensive to Y...Curious, expensie compared to what?"...Well Y...ah yeah, so on surface level it might seem like that, but when you factor in _______, _______ and _________, is it really a fair comparison? (insert the rest here).
Works every time. __________ Try it out yourself. Until next time... And, remember, K.I.C. (Keep It Coptic). To read Nader Anise's bio on Wikipedia, go to: Your friend, Nader Founder of the Coptic Chamber ABOUT NADER
ANISE For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today. Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others. Nader has educated over 25,000 business owners from all around the world on sales and marketing. To read Nader Anise's bio on Wikipedia, go to: 3 AMAZING FACTS ABOUT NADER ANISE, ESQ. FACT #1: In 2001, Nader wrote a one page press release that
generated over $2,200,000 in free national publicity. FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising." FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word. (BONUS FACT): Nader wrote a direct mail letter for a small business that created such an
overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..." Subscribe to our YouTube channel: Did you enjoy this newsletter? Please share it using one of the buttons below: |
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