Forgive me if you read this
by me before.
But it's so important, I wanted to share it with you again.
SO MANY business owners believe the more choices you give a customer/client/patient, the better. It's not true.
Please read the following and check out the
video. It's eye-opening.
P.S. Thank you to all those who responded to my email yesterday, "I feel rotten". I appreciate you more than you know.
__________________
You produce products or a offer
service and you have three items for your customer to choose from.
They mull over the options, internally debate the pros and cons, they might narrow it down to two options and then struggle some more on what their final selection will be. They might even call a friend and ask for their opinion.
What should be a relatively easy decision is not.
In short, three (and certainly more) options can cause a good number of people a bit of confusion.
And what happens when the customer is confused? They will usually walk away. No purchase... no sale... no profit for you.
CONFUSION WILL KILL THE SALE... EVERY TIME.
However, something very interesting happens when you begin with only two options:
When you offer your customer two options instead of three (or four or five, etc.)... almost magically... they're much more
clear headed, the fog goes away and they can MUCH MORE easily pick.
Why? Because the more options you give someone the harder it is to pick one.
This is called, the "Paradox of Choice."
Check out the video above that delves into this fascinating
concept.
I hope you keep the Paradox of Choice in your mind whenever you are presenting your clients options.
If you give them only two, you have a much better chance of making the sale.
Until next
time...