Hi ,
Choosing a real estate agent to sell your home is like choosing a dentist. Make the wrong choice and it could be a
very painful and costly exercise!
When you have issues with your teeth, you need to act promptly to treat the problem before it gets worse. Time is also of the essence when you put your property on the market. A good agent will market the property hard and fast,
because the longer it sits there, the less likely you are to obtain top dollar.
The other quality you want in both a dentist and a real estate agent is experience - runs on the board. If you wouldn't be happy with an inexperienced dentist putting a crown on
your cracked tooth, don't trust an inexperienced agent with selling your biggest asset.
Local knowledge is important. Just as you expect a dentist to know their way around a mouth, your real estate agent should be very familiar with your neighbourhood. If they're
going to convince a buyer to make an offer they need to be up to date on the local property values, where to find public transport, which are good schools, and how far it is from your home to the local shops and reserves.
A planned strategy instills
confidence. When your dentist talks about a staged approach to replacing that cracked tooth with a crown, you feel reassured and informed. Your real estate agent should clearly outline their marketing and sales strategies so you feel confident in the path they propose.
Your dentist has a receptionist to greet you and a dental assistant to help with the process. A real estate agent also needs a team who will keep you informed during out-of-business hours, help conduct open inspections and greet, liaise and negotiate with buyers.
A positive attitude and work ethic is essential! You don't want a lazy, disinterested dentist half-heartedly poking about in your mouth, nor do you want a sales agent who expects the house to sell itself. Your agent should be positive, enthusiastic and committed to achieving the best possible sale price.
So ask potential agents, what experience do you have? How familiar are you with this neighbourhood? How would you market the property and what sales method would you recommend? Who can I speak with when you are unavailable?
Even better - engage the services of an experienced, knowledgeable, enthusiastic, communicative and confident vendor advocate to help with the selling process. A vendor advocate is fully involved and represents YOUR best interests.
Looking to
sell your property in Melbourne? Ask about our vendor advocacy service where we provide you with trusted impartial advice and guidance, and MAKE IT EASY to enjoy a smooth and easy pathway to selling your home.
