Making educated changes to your strategy is the key to successful lead generation. Google Ads, also known as PPC advertising, is one of the most important forms of online advertising.
Many business owners have told me in the past 10 years that they spent money on Google Ads and did not see any return. I have usually been told that the calls were all junk when I ask what went wrong.
I understand that the calls from pay-per-click advertising for clients are not "all junk." And, if they are, I have to ask how Google Ads is set up and what measurement procedures are in place.
Google Ads reports are often provided by pay-per-click companies. They provide statistics such as impressions, clicks, form fills, and calls. In addition to "junk calls," these reports include qualified leads as well.
However, you don't get all the information you need in these reports. For example, how do you know which leads came from calls and forms? And which keywords were used to find your company? Knowing thIS will help you replicate those results.
Your sales team can also benefit from CallRail. You can listen to recordings of every call made with CallRail to see whether your sales representatives are following their script (should they have one) or require additional training.
Using this method, you can also find out how many unanswered calls your company gets. Logging of hung-up calls is one of CallRail's features. A lead that didn't get answered after 30 seconds is probably a lost opportunity.
There is an internal issue at play if your staff misses so many calls. By the third ring, most people expect the phone to be answered, and are likely not to leave a message if it isn't. It gives them the impression that your company is untrustworthy.
The bottom line is that Google Ads may end up being expensive with minimal results if you or the company you work with don't do proper analysis and drill down to the sales level. Your Google Ads marketing will be more successful if you use CallRail from the start.
