"This Time Will Be Different"
Why is that?
The new diet. The fundraising after a natural disaster. The relationship. The hype cycle of a new technology or the media frenzy around a hot new fad or candidate…
It always feels like it will be different this time.
It rarely is.
If it’s going to be different, the forces involved need to be different as well.
-Seth Godin
That last line though -- it explains why sometimes our changes and habits stick and sometimes they don't. When we change from the inside, the outside changes stick. When we change nothing about the inside (our mindset or perspective) and expect outside habits to change, we're relying on false hope.
This concept also connects well to April's Mindset Masterclass in the
Mindset tab of BODi -- it's worth a listen! 
