Hey friend, 

A funny thing just happened, and I want to share :) 

I was on a call with a client, discussing our future work together.

Before the holidays, she had me write two complex ebooks on complex topics for an expert audience. It was a difficult, painful experience because of the huge learning curve and the fact that I was taking off mid-December for the rest of the year. 

The compressed timeframe meant I had to be in my seat every day at 8:00 am and keep my fingers on the keyboard all day, sometimes into the evenings. I also had to work several weekends in a row.  

It wasn't my client's fault. I underestimated the complexity of the project and overestimated my ability to deliver given holiday preparations and my planned vacation to Philly.  

Today, my client and I reconnected to discuss January's work and the possibility of continuing work in February. I was so excited to hear that she's looking to launch a thought-leadership blogging program because just the other day I was mapping out a potential offering for my business—a thought-leadership blogging program!

When I shared my excitement, she was like, "Oh that's so great to hear! After the last project, I was worried, thinking, 'Oh no! What if I broke Renae?'"

I laughed out loud, as I had this image come to mind of me as a broken robot, with all sorts of things going wrong, something like this, but with my head on it :) 

If you've read this far, you're probably wondering what the point of this email is. The point is that I bet dozens of things happen to you or around you every day, things you can share with your audience.

• If you're a coach, you could write about a coachable moment you just experienced.
   
• If you run a SaaS company, you could write about an experience—good or bad—you just had with another SaaS product.
   
• If you're a designer, you could share how an everyday visual just inspired your current design. 
   
• If you're an educator, you could share an "aha!" a moment that reminded you why you love teaching.
   

The point is that you don't need an excuse to send an impromptu email and stay connected with your audience. 

And when you train your mind to be on the alert for content ideas, you'll find they flow easily.

That's all for now!

Until next time...

Write on,

Renae :)