Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 10/13/14
actionable marketing guide
Dear , Greetings! I'm thrilled to be back in New York City. Last week, I presented at MarketingProfs 2014 B2B Marketing Forum in Boston with my friends Andy Crestodina and Gini Dietrich. Our session was titled: "10 Search & Social Media Tactics to Amplify Your Content Distribution". Gini refereed 9 rounds of search versus social media topics. It was a great way to present content since the audience had to evaluate the information presented and vote on which was more effective. (Then Andy and I presented our top 10 tips each!) The bottom line: You need both social media and search to support your content marketing. Integrate both into your content plans. Social media acts immediately to drive early, broader reach. By contrast, search supports long tail findability. As the last touched media, search has the advantage of being easier to track. How can you use these findings for your marketing? Actionable Marketing Tip:
Check out Gini's blog Spin Sucks and Andy's blog Orbit Media. Both of them provide awesome content. I hope to see you in real life at a future event.
Happy
marketing,
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How To
Succeed At Content Marketing In 2015
Is your 2015 content marketing on track to succeed? Before you can answer this question, you need to know what content marketing success looks like. If you're like most marketers, you can't answer this question. I say this based on Content Marketing Institute (CMI) and MarketingProfs's 2015 B2B Content Marketing Budgets, Benchmarks and Trends for North America. Continue reading The Only 3 Business Goals You Ever Need
Before you say, sales, sales, sales, understand that every company is in business to create sales that yield profits. To this end, you need to focus on the right business goals. Continue reading Small Business Live
Events: 16 Tips To Create Yours
Live events are where business takes place, especially for B2B companies. Don't think, like many small businesses do, that live events are a champagne priced marketing approach that your beer budget marketing can't afford. Instead, take a page from the Andy Crestodina playbook. As the Principal of Orbit Media, a Chicago based web design firm, Crestodina hosts a monthly Wine and Web in their offices to get speakers and audiences together. Continue reading |
![2015 Content Marketing Trends [Research / Charts]](http://heidicohen.com/wp-content/uploads/2015-Content-Marketing-Trends-300x219.jpg)
Social Marketing, Redefined The Death of Organic Reach and the New Customer Data Imperative.
As mobile device proliferation has given way to increased cross-device interactions and enabled nearly uninterrupted real-time content consumption, marketers face more challenges than ever in creating engaging customer
experiences. Not only has competition for customer attention increased, but years of innovation have raised their expectations of what those experiences should look like. In this latest white paper, we'll help you make sense of rapidly evolving customer behaviors, discuss the changing role of social media, and provide strategies for building engaging and interactive social experiences on the digital properties marketers control. HEIDI COHEN ON THE ROAD For those of you around Raleigh, NC please join me for Internet Summit November 11th through 13th. Use the code HEIDI50 to save $50 OFF any pass level. I'm teaching the advanced social media marketing workshop. Please join me. (BTW-You get an opportunity to meet with me
face-to-face for one-on-one consulting.)
HEIDI COHEN AROUND THE WEB
THE ONE THING YOU MUST READ
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