What We Can Learn from Coca-Cola
Published: Tue, 01/11/22
Hi {{ subscriber.first_name or "Friend" }}, James Quincey, CEO of Coca-Cola, has killed off nearly half of his company’s 400 brands, including Tab,…
Mary Byers, Inc.
Mary Byers' Monthly Newsletter - Associations Today
22 Favorites for ‘22
Published: Tue, 12/14/21
Hi {{ subscriber.first_name or "Friend" }}, In April of 2020 in lieu of my regular Successful Associations Today podcast, I released “A Love Letter to…
Is It Time to Retire Generational Labels?
Published: Wed, 11/17/21
Hi {{ subscriber.first_name or "Friend" }}, In an opinion letter in The Washington Post Philip Cohen, a sociology professor at the University of…
Houses of Worship Are in a Race for Relevance Too
Published: Wed, 10/27/21
Hi {{ subscriber.first_name or "Friend" }}, A recent Gallup poll found that fewer than half of American adults belonged to a house of worship,…
Are You Tracking Market Changes?
Published: Wed, 09/29/21
Hi {{ subscriber.first_name or "Friend" }}, Your members operate in markets and these environments are dynamic. Your association should be actively…
The Great Resignation Association Style
Published: Thu, 08/26/21
Hi {{ subscriber.first_name or "Friend" }}, You may have read about “The Great Resignation”— droves of employees quitting their jobs for new…
Your “Go Forward” Strategy
Published: Thu, 07/29/21
Dear, Have you heard your board talking about “going back to the way things used to be?” If so, don’t let them! The pandemic accelerated trends that…
Race for Relevance Virtual Book Launch
Published: Wed, 06/30/21
Hi, Years before COVID-19, unfavorable headwinds were buffeting the association community. Time pressures, higher member e pectations, increased…
The Innovation Imperative, June 9th, 3:00 EST
Published: Mon, 06/07/21
Hi, The pandemic forced associations to innovate on the fly—but what does intentional innovation look like on a long-term basis? How can your…
What Associations Can Learn from Coca-Cola
Published: Wed, 05/26/21
Dear, According to an article by Jordan Valinsky, though Coke Energy had just hit shelves in January 2020, the pandemic altered the beverage giant's…