So, I got an email from someone who was interested in my coaching program:

"I need something for both my wife and I.  I'm about to retire and we both need to lose weight and get off meds for diabetes. We have bought so many things it's hard not to be negative about this one. So, without beating around the bush, is this something that will work for both of us?"

It breaks my heart to read stuff like this. It's also very frustrating...

I wish I could say this type of email is rare, but that would be a lie. I get them all of the time. 

The answer to his question is:

Yes, of course my system can help… but will it?

And, that’s really up to them… they’ll need to make some changes.

Look, I’ve done the fad diets. I've done the "cleanses".

(I’m not proud of that).

But the one benefit I’ve gained from using all those programs was the knowledge of what works and what doesn’t… FOR ME.

And that’s THE KEY 🗝

No matter what program you put your faith in, it has to, ultimately, work FOR YOU… or else it’s useless.
 

But, I have another question for my pen pal...

When is “failure” NOT failure? 🤔

When you keep trying… When you take what you’ve learned and you adapt it to your lifestyle and your personality… And you try again.

Failure only occurs when you STOP… Failure must be declared.

So, why not just keep trying that same system over and over again until it works?

Well… the same reason you don’t touch a hot stove over and over again. 

Or you take a swig of vanilla extract because it smells so good and you think, "This time it will be different!", yet your puckered face says, "nope". (well... this might be just me 😂).

No… You need to make some changes or you’ll just get the same inadequate results.

The good news is there are only two changes you need to make:

[1] Stop looking for treasure in the wrong place.

Stop believing there’s only one way to drop body fat and keep it off, and you just need to find it.

The truth is that you have everything you need right now.

The treasure you’re digging for IS YOU!

You don’t need to find the one system “that works”... You need to find the system that gives you all the tools you need to build a structure that works for you.

And not only that… It can be adjusted to work for you when you’re stressed, or on vacation, or even out to eat, or have a big birthday party to attend.

You are not the same person week to week and month to month… You change… And a static program cannot work with a dynamic subject like human metabolism.

So stop following that recipe for failure, and instead work with a flexible program that doesn’t allow you to fail, because it changes to fit YOU. It's ever evolving.

That's why I need to first learn a bit about you here before we have the opportunity to work together.

[2] Stop believing the fad diet hype.

Stop believing that restrictive food lists, motivation, and willpower are the path to success!

Fact: ANY program that requires you to overhaul a chunk of your life to “work the system” is doomed to fail. 😟

It is virtually impossible for anyone to go against their nature every day for the rest of their life… 

So, why should you be any different?

And there’s no way you should take the blame for failing at an impossible task.

Find a program that works and changes WITH you… Something so flexible, you never feel like you’re “on” or “off” your plan.

Because flexibility + reasonable change IS the plan. And that starts by taking the first step here.

That’s it!

Understand, you’ve already got what it takes, and that a program that works for you, personally, is the secret to “success”.

That’s why I do what I do. I help you discover your unique path to sustainable success and make fitness a part of who you are VS a "chore" you have to do. 

I want you to commit to investing in the one thing you can build reliance on… Yourself.

I want you to finally love what you see in the mirror and in photos, but more importantly, how you feel.

My Equip 1-on-1 coaching program will teach you all of that and MORE...

And most importantly: You’ll learn a flexible structure that will allow you to look and feel that way PERMANENTLY.

Go here to let me know more about you and that way, I can see if I can even help you.

Believe in it… and in yourself.

I know I do.

Your friend and coach,

Mikey