The Seamy Underbelly of Wholesaling
Published: Sun, 02/25/24
True confessions time.
You may know Dr. Pavlov and his dogs.
In the early 1900's he discovered that the dogs in his lab were conditioned to salivate even before the food was shown - they started to drool as soon as he entered the room.
And, sadly, so it was for me as a new wholesaler.
Mistakenly thinking that the allure of my Visa card was the righteous path to attracting top producers.
When, in reality, all I attracted using that tactic was top flight slime-balls.
The cycle of "I'll do for you, and only then will you produce for me" was not only soul sucking, it was tentative.
For if another wholesaler had a bigger credit line, and far less scruples, then the producers simply moved on.
My relationships with these ass-hat advisors was not based on reciprocal exchange of ideas and outcomes - it was based on one part insecurity and two parts greed.
Insecurity that stemmed from my early lack of confidence in my innate wholesaling skills, combined with the greed that surrounds us in commissioned sales.
We both know that this less savory side of the business exists.
But the greatest of the great wholesalers earn their wild success while managing to steer clear of the seamy underbelly of our world.
Read: Pay Yourself First
Rob