Award Winning Ad Strategies You Can Do Yourself!

Published: Thu, 09/19/13

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Go Ahead. Be A Marketing Star.
 
Award-winning, top-performing ads provide tons of inspiration for business growth, whether you're a newbie or a seasoned marketer.

We've rounded up four of our favorite ad campaigns that have won international recognition for their strategies to share them with you for insight and inspiration:


Quaker Oats: Head Off Criticism
Quaker Oats had a problem: Their new product, LIFE Cereal, didn't appeal to kids.

Instead of giving up on their target market, they changed their marketing to convince kids to try it.

Slim Jim's: Pick Your Audience
Slim Jim's knows who their target customer is. And they're not afraid to market to them - and only them.

Getting selective about their target audience makes Slim Jim's marketing very effective.



Jeep: Be Bold
We've all seen snowy car commercials. Jeep decided to make a statement about their cars with a bold spin.

Jeep's shock value grabs attention in a good way by standing out from their competitors' ads.

HBO: Tell Your Story
HBO had a vampire show to market. But instead of running standard tv promos, they tapped into the show's mythology to tell a bigger story.

Telling stories around a product gets people paying close attention.