Yahoo recently closed email accounts that were inactive for 12 months and released them to the public to get used again.
Now that some of those addresses have gotten claimed by new owners, Yahoo is offering a "Not My Email" button so new owners can send back emails intended for the address's original owner.
Using news stories to guide email content demands a very important balance between sending relevant, interesting messages and capitalizing on an unfortunate situation.
Like the recent government shutdown in the US. Everyone's talking about it, but is there a way to use it respectfully in your marketing?
